Design Concept for Icebreaker clothing company. The aim was to create a catalog using the idea of the 5 elements, earth, fire,wind,water, either. We were asked to design graphical representations for each element, and relate it to each layout. I decided to use an illustration of a horn, as the clothing is made from pure merino wool. The colours were chosen to relate to each of the elements and images. The overall feel of this design is earthy, and Eco friendly.
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